Privacy policy

PRIVACY POLICY

Last updated: June 2026

At Diagonal Denim, a brand of UNDERLIBERTY LLC ("we," "us," or "our"), we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and make a purchase from us.

1. Information We Collect

Information you provide directly when you:

  • Place an order or create an account
  • Subscribe to our email newsletter
  • Contact our customer support
  • Participate in promotions or surveys

This may include: full name, email address, phone number, billing and shipping address, payment information (processed securely by third-party processors — we do not store full card numbers), and order history.

Information collected automatically when you visit our site: IP address, browser type, operating system, referring URLs, pages viewed, and browsing behavior, through cookies and similar tracking technologies.

2. How We Use Your Information

  • Process and fulfill your orders
  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to customer service requests
  • Send promotional communications (only if you have opted in)
  • Improve our website, products, and services
  • Detect and prevent fraud and secure our services
  • Comply with legal obligations

3. Sharing Your Information

We do not sell or rent your personal information. We share it only with trusted third parties who help us operate our business, including:

  • Shopify — our e-commerce platform provider
  • Payment processors (e.g., Shopify Payments, PayPal, Shop Pay) — to securely process transactions
  • Shipping carriers and fulfillment partners — to deliver your orders
  • Email and marketing platforms — for communications you have consented to
  • Analytics and advertising providers — to understand site usage and deliver relevant ads

All providers are required to keep your information confidential and use it only for the purposes we specify. We may also disclose information to comply with the law, enforce our terms, or protect our rights.

4. Cookies & Tracking Technologies

We use essential cookies (required for the site, cart, and login), analytics cookies (to understand visitor behavior), and marketing cookies (to deliver relevant ads). You can set your browser to refuse cookies, though some parts of the site may not function properly. We honor recognized opt-out preference signals such as Global Privacy Control where required.

5. Your Privacy Rights

Depending on where you live, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Data portability
  • Opt out of the "sale" or "sharing" of personal information or targeted advertising
  • Withdraw consent at any time (for consent-based processing)

California residents (CCPA/CPRA) and residents of other US states with privacy laws may exercise these rights, including the right to opt out of sale/sharing via our "Your Privacy Choices" page. EU/UK residents (GDPR) may also exercise the rights above and lodge a complaint with their local data protection authority. To exercise any right, contact us at emmadiagonaldenim@proton.me. We will not discriminate against you for exercising these rights and will respond within the timeframe required by law.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes in this policy, unless a longer period is required by law. Order records are retained as needed for tax and legal compliance.

7. Children's Privacy

Our website and products are not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we will delete it.

8. Security

We use industry-standard measures, including SSL encryption, to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Transfers

Your information may be transferred to, stored, and processed in countries other than where you live, including the United States. Where required, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses.

10. Third-Party Links

Our site may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised version with an updated "Last updated" date and provide notice where required by law.

12. Contact Us

Diagonal Denim — UNDERLIBERTY LLC
5830 E 2nd St, Ste 7000 #33226, Casper, WY 82609, United States
Email: emmadiagonaldenim@proton.me
Hours: Monday–Sunday, 9:00 AM – 8:00 PM (EST)