You've found a pair of jeans you love — now you want them to stay soft, keep their color, and hold their shape for as long as possible. Caring for stretch denim is simple, but a few small habits make a big difference in how long your jeans look and feel their best.
How Often Should You Wash Jeans?
Less often than you think. Washing jeans after every wear breaks down the fabric and fades the color faster. Unless they're visibly dirty, washing every 4–5 wears is plenty. Airing them out between wears keeps them fresh.
The Best Way to Wash Stretch Jeans
- Turn them inside out to protect the color and surface.
- Wash in cold water — hot water fades dye and can weaken stretch fibers.
- Use a gentle cycle with mild detergent.
- Wash with like colors to avoid any transfer.
- Skip the bleach and fabric softener — both can damage stretch denim over time.
Drying: Air Is Your Friend
The dryer is the biggest enemy of stretch denim. High heat can shrink the fabric and break down the elastic fibers that give your jeans their comfortable stretch. Whenever possible, hang them to dry or lay them flat. If you must use a dryer, choose the lowest heat setting.
Keeping the Stretch and Shape
Stretch jeans naturally relax a little with wear. If they feel slightly loose, a quick cold wash usually restores their shape. Avoid wringing them out, which can distort the fabric.
Built to Last
Quality fabric makes care easy. Our ComfortFlex™ Stretch Wide-Leg Jeans are made from soft, durable stretch denim designed to keep their comfort and shape wash after wash — so your favorite pair stays your favorite pair.